WORK LESS WEDNESDAY
Ep. 12 – I Learned The Hard Way: Don’t Build Your House On Borrowed Land
In this episode, I cover:
- How I (stupidly) built a product on someone else’s (digital) land and got hit with a $500k bill
- 5 short cautionary tales of businesses affected by platform risk (and what happens)
- Why diversification (usually) isn’t the solution to platform risk
- 3 things you can do right now to avoid platform risk in 2023
👤 1. The Ultimate Guide to Virtual Assistants & 10x Delegation – Sam Corcos on The Tim Ferriss Show
Here 4 of my takeaways:
👥 Executive Assistants – Sam has 4 (!!!) of them and strongly encourages each member of his team to have one. Here’s his guide on how to use them.
📰 News Sobriety – Sam has been fully “news sober” for years. That means he doesn’t consume ANY news or social media. He credits it with drastically decreasing his anxiety.
✅ Swap To-Do List For Calendar – Sam does not use a to-do list. If he needs to do something, it goes on the calendar. If it can’t fit, it means he doesn’t have time, or needs different priorities.
📘 Book Buying Policy – Sam reads a hundred books a year. But he only buys one book at a time: The next one he is going to read. As someone with an extensive backlog, this sounds smart.
🗒️ On the topic of Delegation, this episode’s Show Notes are a goldmine. Sam publishes many of his businesses processes and SOPs publicly. Some highlights to check out:
- ⏰ An Exact Breakdown of 2 Years As A CEO (Time Tracking)
- 🗂️ Sam’s Personal Notion SOP Database (Public)
- 🧠 A Deep Dive Into Level’s 1 Month Onboarding Program
- 🤝 How Levels Does Meetings
🎨 2. The Problem With Competing On “Skill” – Newsletter By Jamie Brindle
In this week’s issue of Jamie’s newsletter, he discussed an extremely common misconception:
That people hire “the best” or “most skilled” person for the job.
If you’re a freelancer or sell a service, there’s a big problem with competing on being “the best.”
- You’re not the best. Really. You’re not. There’s always going to be someone better than you.
- Clients don’t hire the best. They hire the best communicator.
For instance, I’m not the world’s best designer.
I don’t claim to be, and I’m okay with that.
Because despite this, I’ve made more money selling design that 99% of designers out there.
That should tell you something:
“The best practitioner isn’t the one who gets the job.”
So who does?
The best communicator.
The good news?
You can out-compete a better skilled practitioner by excelling as a communicator.
Here are 6 tips from Jamie that require ZERO technical skill:
- 🎯 Develop an easy-to-understand process: Clients value certainty. If you have a well-defined process for your projects, they will feel that.
- 🤔 Ask the right questions: Don’t assume you know what they need. Get clients talking to uncover their true pain points, goals, and priorities.
- 👂 Be an active listener: Actively listen and repeat your clients words back to them to show you understand.
- 🎁 Present solutions, not services: You are a problem-solver, not an order-taker.
- 🤩 Personalize Your Approach: Each client is unique. Some prefer concise updates, others less frequent, while some appreciate detailed weekly summaries.
- 💬 Over-communicate: Your client should always know exactly: What you’re doing. What they need to do. When they will hear from you next.
😵💫 3. How We All Got Tricked Into Content Addiction – 10 Minute YouTube Video by Horses
Powerful 10 minute video on how we all got tricked into a content addiction
Worth a watch.
👂 4. My Favorite New Buy Under $35 – Loops Earplugs
If you’re following my Instagram stories, you’ll see I go to a lot of concerts.
In fact I’m headed to 2 nights of Phish in a few weeks.
Unfortunately, our ears are not designed for loud concerts.
As I’m 33 now, I’m thinking more about protecting my hearing.
Which is where Loops come in.
These $35 earplugs look cool (relatively) and reduce the sound of concerts by 18db, while still retaining sound quality.
I’m using them for concerts, but they have models for: Noise Sensitivity, Sleep, Focus, Parenting, Live Events, and more.
5️⃣ 5. Five Things I’m Into This Month
In honor of our 100th episode, I’m going to try something new. Once a month, I’m going to give 5 rapid fire recommendations. No detailed description, just some insight into what I’m up to. Let me know what you think!
🎧 Audiobook I’m “Reading” – Leonardo da Vinci by Walter Issacson
📱 App I’m On A 15 Day Steak With – Lumosity Brain Training
🎵 Album I’m Listening To – Ants From Up There by Black Country, New Road
🧼 (Expensive) Hand Sanitizer I’m Crazy About – Noshinku
💰 Online Course I’m Rewatching – Write Off Your Life