WLW #111

December 21, 2023

Ep. 20 – How To Charge More Money

In this episode, I cover: 

  • 🤑 How to charge more money, doing exactly what you do now.
  • 🖕 How to use the “F-You” price to double your rates.
  • 🛍️ Why getting more customers is a TERRIBLE way to scale your business.
  • ⏰ Why selling time punishes you for being good at your job.
  • 💬 How to get better at talking about money.
  • 🤨 The one question to ask yourself to know if you’re charging enough.

🧱 1. I’m Bricking My Phone – Brick

brick app preview

Another attempt in my ongoing saga to make my phone less distracting.

(Others I’ve bought: The Light PhoneThe AI PinFreedom, and more)

This $49 device essentially bricks your phone.

Here’s how it works:

“Brick is a device that temporarily removes distracting apps (and their notifications) from your phone – leaving only the powerful tools you choose.

Now you don’t have to take the distractions with you everywhere – leave them behind with the Brick, and engage with more of what matters.”

brick app comparison

It’s coming to my house this week, will let you know how it goes!

🧠 2. Making The Correct Size Decisions – Article from Jonathan Courtney

This insight comes courtesy of Jonathan Courtney, (Founder of AJ&Smart).

Here’s what he says:

“One of the rules at my online course company Workshopper is that every initiative we attempt must be able to produce a minimum of 1 million euros in revenue within 12 months. It’s called the 1-12 Rule.”

And here’s the rule in writing:

the 1-12 rule

Now you may be thinking: “RICH! I can’t even make $100k, how can I make million dollar decisions?!”

That’s exactly the point.

No matter where you are in your business, you should be making the correct size decisions.

For you it might not be 1 million (yet).

It may be $100,000 or $10,000.

But the truth is, many of us spend all our time making TINY decisions.

  • Putting out fires.
  • Chasing shiny objects.
  • Optimizing for 1% more.

When the things that move the needle are the big things.

Repeat after me: “I’m only making 5/6/7/8 figure decisions in 2024.”

🎬 3. I’m In The Top 1% Of Loom Users – Loom

Was pleased to find out that I am a Loom All Star.

loom all star - 881 meetings eliminated

Loom is my favorite work tool, by far.

This year I eliminated 881 meetings using Loom.

I’m really out here practicing what I preach.

  • Less meetings
  • Async work
  • Building systems

And this is the proof.

I’m hoping I can double this in 2024 – look out.

🚀 4. Behind A $390k Launch In 4 Days – Article by Julia Saxena

Julia is the Head of Marketing at Forte Labs, (and a trusted consultant I call upon for expertise).

On her newsletter this week, she breaks down the launch process for their latest course product: “Pillars of Productivity.

If you’re curious how a business can earn $390k in 4 daysread on here.

It also includes a swipe file of all 11 launch emails they used, the tool stack for the launch, as well as their exact conversion rates.

Worth a read!

5️⃣ 5. 5 Things I’m Into This Month

📘 Book I’m Reading – Die With Zero by Bill Perkins

📼 YouTube Video I’m Sleeping To – Elden Ring Lore To Study/Relax To

🧽 Popular Kitchen Sponge I Feel Like An Idiot For Not Buying Sooner – Scrub Mommy

🧑‍🏫 Lecture From 1942 That’s Awesome – How To Master Your Thinking Patters & Habits For Self Development

☕ 97/100 Coffee I Just Ordered – Yemen Haraz Creme De La Creme by Vigilante Coffee

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