WORK LESS WEDNESDAY
WLW #167
👋 Hey Reader!
This is issue #167 of Work Less Wednesday, where I share with you 5 things you should know about, in 5 minutes or less. That leaves you with 10,075 other minutes this week.
🎨 1. This System Makes Creative Work Feel Effortless – Video by Lofi Cinema
Short, useful video on creative blocks, how to achieve flow state, and systems behind consistent creative work.
Featuring George R.R. Martin, Paul McCartney, David Lynch, and Steven King.
🏦 2. You’re Not Good At Sales, You’re Bad At Pricing – Close Rate Pricing Guide
When you hear this phrase, what do you think:
“I close 90% of my sales calls!”
Sounds like someone is really good at sales right?!
Wrong.
If you’re closing 90% of your sales calls, you’re not good at sales, your prices are way too low.
You have two options:
- Increase your prices until your close rate is 30-40%.
- Stop doing sales calls.
I came across this close rate pricing guide online that nails it (I think its from Alex Hormozi, but I’m not sure).

🔡 3. Actually Usable Google Fonts – Figma File By Smith & Diction

They are a designer’s best friend and worst enemy.
At their best, they are a 100% free font solution that is versatile, accessible, and high-quality.
A few iconic Google fonts include Inter, Roboto, and Montserrat.
At their worst, they just are just bad.
(Sorry Moo Lah Lah) ⬇️

Fortunately, the white hot Philly design agency Smith & Diction did all the hard work for you…
This Figma file sorts all of the usable Google fonts in one place.
😵💫 4. Where to Find Media to Consume Instead of Doomscrolling – Substack by Mapu

Have you been feeling like every hour you spend scrolling gives you nothing in return?
You’re not alone – It’s a lack of depth.
This Substack article is an extremely solid list of publications and media outlets with depth.
I found a handful of new publications that I really enjoy.
h/t to Colby for this article.
🖐 5. More Things I’m Into This Week…
☕ Summery New East Fork Glaze I’m Grabbing – Guava
🎧 Podcast I’m Listening To – Rick Rubin + Joe Dispenza
🎵 This Week’s Soundtrack – Los Angeles by Big Thief; Slave To The Traffic Light (12/7/97) by Phish; Flow State by Above & Beyond (Whole Album For Deep Work)
👾 My Wife Found Me A Switch 2 At Walmart – What Games Should I Be Playing?
💬 Quote I’m Pondering…
“This is the other secret that real artists know and wannabe writers don’t. When we sit down each day and do our work, power concentrates around us. The Muse takes note of our dedication. She approves. We have earned favor in her sight. When we sit down and work, we become like a magnetized rod that attracts iron filings. Ideas come. Insights accrete.”
―Steven Pressfield, The War of Art
🎧 ON THE PODCAST 🎧
Ep. 35 – 10 Lessons From My Retreat For 6 Figure Solopreneurs
On August 1 & 2, I hosted a virtual retreat for my clients, all 6-7 figure creative entrepreneurs.
No one paid less than $12k to be in the room.
The good news? I’m going to give you the secrets for free.
Or listen to audio only here.
How we can work together
When you’re ready, here are 2 free ways I can help you:
- 🎧 My Podcast. Listen to or watch my free podcast The Rich Webster Show. It is an unfiltered look behind the scenes at my life and work.
- 🛠️ 6-Figure Solopreneur Systems. Free email course. Steal the exact systems I used to run TWO multi-six-figure solo businesses in under 20 hours a week.
And 2 paid engagements:
- 🏖 How To Work Less. From 2012-2023, I built a design agency that made me $500k/year, working 10 hours a week. 🏖How To Work Less gives the playbook. Enrolling now. (400+ past students. 5 stars)
- 🧪 The Lab. I advise and mentor 6-7 figure Creative Solopreneurs. If you want to work closely with me (i.e. we speak 1-2 times a week), watch this video, the follow the instructions.