WLW #34

June 22, 2022

🏦 1. The Secret To Running Multiple Companies – Thread by @codie_sanchez

Loved this concept: Create a scorecard for your business.

What 3-5 stats can tell you exactly whether things are going well or poorly, in under 60 seconds?

For a media business, it might be:

  • New followers
  • Costs
  • Revenue
  • Profits
  • Churn

🤝 2. How To Get Good At Sales (Even If You Suck) – Thread by @hormozi

One of those threads I have bookmarked and come back to regularly.

So much value I feel bad getting it for free.

Best if paired with this YouTube video.

The C.L.O.S.E.R. sales framework:

Clarify why the buyer is there.

Label the prospect’s problem.

Overview the prospect’s pain.

Sell vacation to your prospect.

Explain away the prospect’s cocerns.

Reinforce the prospect’s decision.

⏰ 3. How To Eliminate 70% Of Your Meeting Time – Thread by @chrisxmunn

For those of you who hate meetings, you’ll love this thread.

3 meeting tips I implement in my business:

  1. Default meeting time to 15 minutes.
  2. No agenda, no meeting.
  3. Follow up and summarize meeting afterwards.

🤑 4. The Difference Between Revenue, Income & Profit – Thread by @brianferoldi

In the not so distant past, I didn’t know there was any difference between revenueincome, and profit.

Maybe you’re at that place now.

This Twitter thread is a quick breakdown of some commonly heard, but often misunderstood financials terms.

Read it. Bookmark it. Enjoy.

🏗️ 5. How To Build Online – Thread by @thejustinwelsh

If you’re not working on building an audience online, it’s not too late to start.

12 months ago I had 0 Instagram followersno newsletter, and no website.

Ready to take the plunge?

Justin’s 15 principles will get you started.

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