WORK LESS WEDNESDAY
🏖️ 1. How To Work Less Cohort II Opens Monday – Join The VIP Waitlist For Early Enrollment
On August 29, anyone can enroll in Cohort II of my four-week course 🏖️How To Work Less.
But my VIP Waitlist will get you in early.
If you want to access:
- 🗓️ Early Enrollment
- 💸 Exclusive Discounts
- 🔥 My Best Deal
You must be on my VIP Waitlist.
577 people are already on it.
🧐Curious about the course?
🏖️How To Work Less teaches you the exact steps to design a profitable lifestyle business.
If you’re a solopreneur, freelancer, or creator who is tired for working too much for not enough money, this course is for you.
I’ve successfully applied this system in both of my businesses:
🎨 First with my design agency, where I work less than 15 hours a week and bring in over $500k a year.
🏖 Second with this business, where I spend around 10 hours a week and have grown over 100k social followers (and launched this course).
There will be MUCH more information on HTWL coming very soon.
Keep an eye on your inbox. 👀
💡 A Quick Thought On Social Media Success…
I’m a few days away from hitting 100,000 Instagram followers. 🤯
For context, I had 0 followers on June 2, 2021.
Recently, I’ve been reflecting on my journey, and what I did different.
One thing stood out:
My success resulted from my ability to transfer what works on one social media platform and apply it to another.
Let me give you some examples:
- Analyze top performing YouTube thumbnails and apply that style to a “hook” slide on an Instagram carousel.
- Study top performing Twitter writing and apply it to Instagram post writing.
- Look at whats performing on Tiktok and apply it to IG Reels.
I think this is an under-appreciated technique for generating great content.
So, why am I talking about this?
The next two stories both will help you do it with your content…
▶️ 2. All YouTube Thumbnails Are Made Up Of Only 6 Styles – Twitter Thread by Jay Alto
Step 1 – Learn the 6 styles of YouTube thumbnails.
Step 2 – Use these high-performing YouTube thumbnails as inspiration for IG carousel designs.
Also, follow Jay Alto.
He talks about just one topic: making better thumbnails.
🪝 3. 12 Viral Thread Hooks To Help You Write Better – Twitter Thread by Josh Farr
The best copywriting on the internet is on Twitter, and this thread is insanely good.
When I started studying Twitter to help me write better hooks, my page BLEW UP.
What’s even better, you can repurpose the hooks in this thread for ANYTHING. For example:
- IG carousel hook
- TikTok hook
- LinkedIn post
- Blog post intro
- YouTube script
🚀 4. Massive (FREE) Guide To Launch, Run, And Scale An Online Course – Course Creator Lab
This may surprise you, but after the last cohort of How To Work Less, I spent thousands to hire online course experts to help me improve the course.
Why? I want it to be the best course possible.
And I plan do this after EVERY cohort.
This time, I worked with a:
- Landing page consultant
- Course operations expert
- Copywriting consultant
One of my favorite sessions was with Julia Saxena.
She’s a copywriter and former project manager who specializes in online courses.
She also has created one of THE BEST free resources online about course operations, Course Creator Lab.
- 📚 Templates (Landing Pages, Content Calendars)
- 🗃️ Swipe Files (Course Names, Emails)
- ⚙️ Operations Guides (Launch Guide, Job Board)
This is an instant bookmark.
🎓5. Why I Spend $1,500/Hour On My Self Education – And Why You Should Too
My business coach now charges $1,500/hour.
And to tell you the truth, I pay it happily.
The FIRST session we did together, he taught me something that saved my business over $50,000 a year in expenses.
That’s like free money.
That’s why I’m a fierce advocate for self education.
Now if you have a traditional job, it probably doesn’t seem worth it.
No one is excited about spending money out of their pocket for a better chance at a 10% raise.
But if you’re self-employed, it is a massive unlock.
You can EASILY pick up a new skill and increase your pay anywhere from 20% to 200%.
I’ve personally spent five-figures on online education:
- Multiple Animation Courses
- Multiple Design Courses
- A Web Development Course
- A Productivity Course
- A Project Management Course
- My Business Coach
- Multiple Online Course Consultants
Sure it costs money upfront, but the skills you keep for life.
And, they keep paying you back.