WLW #44

August 31, 2022

🧑‍🏫 1. Join My FREE Live Training On Friday! – Click here to register for the training.

🎉To celebrate the launch of Cohort II of How To Work Less, I’m offering a FREE live training, called “Work Less Fundamentals.

🤑This training was part of the PAID curriculum from Cohort I, and I’m offering it for free, as a taste of what’s inside the course.

🧠What you’ll learn:

  • The Work Less Formula (If you want to work less, do these TWO things.)
  • The 3 limiting beliefs you need to unlearn if you want to run a lifestyle business.
  • The 3 lies society tells us about work and why they’re totally wrong.
  • Why working less hours, is actually more productive.

The Training Details

👩‍💻 2. Developers Code Less Than One Hour A Day – Study from

I’ve been saying this constantly: People work less than you think.

Based on data from 250K+ developers in the community, developers code just 52 minutes per day — about 4 hours and 21 minutes during a normal workweek from Monday to Friday.

That is wild.

Developers are often paid multiple six-figures because of their special skillset, and then spend only an hour or two a day doing it.

My biggest issue with this isn’t the 52 minutes of work.

It is the 7 hours and 8 minutes of “pretending to work.”

That’s what needs to change.

If we can spend less time pretending to work, and more time doing work, a lot more people could be working 5 hour days.

🔒 3. The Locksmith Paradox – Twitter post by Sahil Bloom

I’ve been thinking a lot about the Locksmith Paradox recently.

It’s the idea that the better we get at something hard, the less time it takes us to do it.

Now why is this a problem?

When you’re charging by the hour.

My coach said it best: “Charging by the hour punishes you for being good.

Or Paula Scher, who said: *It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.”

I’m at the point in my career where I can generate $10,000 worth of design in a couple hours.

No one wants to see a bill with an hourly rate for that. 😜

So what to do instead? There are two steps.

Step 1 – Start pricing by the project. That allows you to remove time from the equation.

Step 2- Learn value pricing. Price based on the value that the client gets from the project. Curious? This video is a great place to start.

When should you charge by the hour? I can think of two scenarios.

  1. When the scope is really fluid. If you can’t estimate how much time something will take or how much work it will take, you could offer hourly pricing. But instead, I’d recommend phase-based pricing, which is breaking down the large project into phases, which are each priced individually.
  2. If you’re trading an hour of your time directly. At this point, the only time I charge by the hour is if you want to buy an hour of my time directly, via a coaching call. Even here, I incorporate value-based pricing, since my rate is $500/hr.

🐦 4. What Twitter Personal Brands Won’t Tell You – Unlisted YouTube Video

To be honest, I’ve been sitting on this one for a few months.

This video only has 700 views.

It’s unlisted.

I’m not sure if it’s supposed to be a secret.

BUT it’s really interesting.

3 Twitter personal brands (Dan KoeJK MolinaDakota Robertson) with a combined 400k followers sit down.

The topic? All the things no one tells you about growth on Twitter.

Yes, people buy retweets.

Yes, there is more collusion than you think.

Yes, the “big” accounts you think aren’t doing it, are doing it.

Disclaimer: Major Twitter bro energy throughout. Not an endorsement of any of these Twitter personalities, but there are a lot of great lessons on social growth and the hidden side of Twitter here.

🎬5. IG Live with Chris Do on Thursday – Join Us September 1 @ 9am PST / 12pm EST

Going to be on IG live on Thursday with my business coach and mentor Chris Do.

The last time we did it, 21,000 watched.

If you want to hear more, tune into tomorrow!

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