WLW #63

January 11, 2023

🗓️ 1. Rich’s Highlights From 2022

I spent the first week of 2023 SUPER sick. 😷

So I didn’t had a chance to do a deep dive on my year like I usually do.

What I was able to do, was put together a quick highlight reel of what I did in 2022.

Read on to learn more…

🏦 Work Highlights

📬 Work Less Wednesday grew from 578 to 13,237 subscribers! You can read my reflections on that journey here.

💌 I sent out Work Less Wednesday EVERY WEEK all year – 52 issues!

🏖️ I enrolled 83 amazing students in the first two Cohorts of 🏖️How To Work Less, netting $80,000+ (And welcomed another 77 in Cohort 3 in January! My first six-figure launch!).

📸 My Instagram grew from 10,100 followers to 104,000 (I posted nearly every day). You can read my thoughts on IG growth here.

🐦 My Twitter grew from 300 followers to 6,817 (follow me!)

🎨 I designed and launched my

📜 I wrote and published the Work Less Manifesto.

📝 Wrote an article called “Good Things Come In Threes” for Field Notes.

🧑‍🏫 Created a 10 lesson mini-course called “Productivity For Creatives” for the Continuum app.

👥 Expanded my Work Less team – bringing on a Course Manager & Social Manager.

🏢 I continued to run my $500k+ design business, Richard Media Company.

⏰ And, in that one year period, I worked a total of 1,207 hours (JUST ~3 hours and 35 minutes a day.) Including only 7.6 hours a week on my agency. 🤯

I’m most proud of the last one.

I hope this breaks some limiting beliefs about how much time you need to work.

You DON’T have to work 80 hour weeks in order to be successful.

You CAN run a six-figure company of one in less than 20 hours a week.

✨ Personal Highlights

The WHOLE POINT of creating a lifestyle business is to free up your time to do the things you love. Here’s what I did with my free time:

🧮 I turned 33. You can read more about some lessons I learned this year here.

✈️ I took 6 full weeks off – 3 in the Bahamas, 1 in Asheville, 1 in Paris, and 1 in other spots around the US.

👶 I met my niece Willa for the first time.

⚾ I watched the Phillies make the World Series in person!

🎵 I attended 8 concerts (BADBADNOTGOOD, Bright Eyes 2x, Pinegrove, Phish 2x, Van Morrison)

👨‍🎨 I went to 7 museum trips (Glenstone, Philadelphia Museum of Art x3, Musee Dorsy, Musee De Cluny, Dali Museum)

📚 My Top 5 Nonfiction Books Of 2022

This year I read 33 books. These were my top 5 in nonfiction:

Fix This Next – Mike Michalowicz

The Psychology of Money – Morgan Housel

Building A StoryBrand – Donald Miller

Fierce Intimacy – Terry Real

Expert Secrets – Russel Brunson

🎬 My 5 Fav Creators of 2022

These are the 5 content creators that inspired, educated, and entertained me the most in 2022.

Jack Raines

Vanessa Lau

Alex Hormozi

Chris Do

Dan Koe

📱 5 Apps I Used The Most in 2022

Notion – I run my entire business in Notion.

Arc – My new favorite web browser. I’m done with Chrome & Safari.

Boomerang – I use it to pause my inbox so I don’t check email all day long.

Tweet Hunter – The BEST Twitter scheduler & content inspiration generator.

Circle – I teach How To Work Less through Circle. It’s great.

🕹️ 5 Hobbies I Got Into This Year

Sauna – Finally bought an infrared sauna and installed it in my basement. Can’t get enough.

Phish – The greatest band touring. After seeing them live 2x in the summer, I went down the rabbit hole hard. I’ve got plans for a lot of shows in 2023.

LEGO – If you’re looking for a relaxing hobby, may I suggest building LEGO? I really enjoyed building the Taj Mahal & this Mario block.

Guitar – Got back into playing guitar and picked up a PRS Hollowbody.

Barefoot Shoes – Experimenting with minimal footwear and got a pair of VIVO barefoot shoes which I’m loving.

That’s it! Hope you enjoyed and you have a great 2023!

📉 2. A CEOs Top 5 Failures From 2022 – Vanessa Lau’s 2022 In Review (YouTube)

Entrepreneur, Course Creator, & YouTuber Vanessa Lau had a rough 2022.

She went from earning $2.5 million in 2021 (50-60% profit), to $1.8 million in 2022 (40% profit).

That’s a big drop.

What happens when a 7-figure business doesn’t hit it’s goals?

Usually no one talks about it.

What I love about Vanessa, is she does the opposite.

Not only is she OK with it, she’s sharing how it happened.

This video breaks down the 5 lessons she learned in 2022.

Totally worth a watch.

My key takeaway from the 60 minute video: Simplicity = Success

Vanessa started the year out with some wildly unprofitable months.

She lost between $10-30k a month in Q1.

The cause?

Too much complexity.

She had 20 people on her team ($75k of overhead).

She hired 3 consultants for $25k/mo.

At one point she literally had double of every position: Two Project Mangers, Two Community Managers, Two Assistants, etc.

All this complexity for what is actually not a complex business.

Her business is just:

1 Course

1 Youtube Channel

1 Instagram Page

Vanessa thought that a bigger team = more money.

In reality, bigger often just means more complex.

The solution – simplify.

When she downsized her team and simplified operations, something magic happened.

Less stress.

Less complexity.

More profits.

There’s a lesson in there.

😵 3. How I Finally Removed My Instagram Impersonators – Twomarkup

If you follow me on Instagram, you probably know I’ve been dealing with fake/scam accounts impersonating me for over a year now.

It seems like every week a new account pops up with my picture and posts.

What’s worse?

They then message my followers and try to trick them into investing in a crypto or forex scam of some kind.

I would get messages constantly from concerned followers – telling me that my account was hacked or someone was impersonating me.

I’ve tried everything to fix it – reporting to Instagram, blocking them, and eventually…

I just gave up.

Thought it was the cost of doing business.

Until last week.

I met Ayuub on Twitter, and he told me about his company Twomarkup.

He was able to remove ALL of my impersonators in under 45 minutes.

My mind was blown.

A problem I spent countless hours dealing with over the last year, solved in an hour.

If you have this issue too, I highly recommend checking out

They remove Instagram and TikTok impersonators in less than 7 days, and they don’t get paid until the job is done!

💰 4. Finance Tool We’re Experimenting With For 2023 – Copilot

One of my household goals for 2023 is to overhaul our budget systems.

It’s time to transition from my trusty budget Google Doc to a more formal and automated system.

You’d be shocked at how manual our system is now.

Definitely not “Work Less” approved. 😜

So I’m trying out Copilot for the first experiment.

It looks pretty cool.

What we need in a budget app:

  • Automated budget tracking from multiple accounts
  • Ability to set goals
  • Tracking net worth

Have you had any success with finance apps?

What do you recommend?

⏰ 5. Don’t Forget The Value Of Your Time – IG Post From With Honors

Love this graphic from With Honors.


  1. Your time is valuable.
  2. It is up to you to spend it well.

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